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What Are Keywords And How Do You Use Them

By October 30, 2014Seo

From an online marketing standpoint, keywords control the entire Web. They form the basis of modern SEO systems, which are designed to gain clicks from users browsing for answers. This might sound easy, but using them is a tactful art that requires a good deal of forethought and planning. There is a lot to store in mind, but this guide will keep track of the keyword basics for you.


A keyword should define the topic of any given webpage. They should always be a meaningful symbol of your services and ideas. The purpose of any online publication should be determined by its keywords. As a consequence, it may be smart to drop the use of pronouns regarding your central theme. It might make the writing seem a little more formal, but this a worthy price to pay for exponentially increasing your user base.

Frequency of Use

Density is measured to maintain a literary flow. Keywords should be delicately inserted to avoid the appearance of jumbled text. A paged stuffed with extra keywords might attract an audience, but the nonsensical arrangement of content can permanently push them away.

Employ Variation

The English language boasts a ton of flexibility, so use this versatile nature to your advantage. A lot of SEO newcomers make the mistake of solely emphasizing a single version of their keyword. This means that they are missing out on countless potential clicks for each synonym and pluralized variety.

Misspelling Tricks

When the market for your material is already looking pretty full, it may be time to apply some crafty tricks. One easy way to invite new viewers is by intentionally incorporating a common misspelling of a key phrase. Everyone who types in the incorrect version while searching will be directly linked to your page.

Apply Adjacent Terms

Each use of the keyword can be decorated with an adjective that typically precedes or follows the topic. Descriptive words can attract people who use narrower search terms without reducing the appeal for those with more general browsing methods. For example, if your keyword happens to be “jacket,” you could apply phrases like “red” or “winter” directly beforehand. Thus, you magnetize niche markets towards your page.

Be Honest

False claims will not be taken lightly, so prevent a negative reputation by sticking to the facts. Hyperbole might look nice on the page, but every viewer will inevitably be disappointed by the lack of truth. Dubious mentions should be omitted, and all assertions should be thoroughly researched before the site goes public.

Study Current SEO Events

Trends are constantly evolving in the world of search engine optimization. The key players in this industry are the search engine sites themselves. They basically dictate the rules at every given moment, and the format can rapidly change based on their discretion. For a quick immersion into the world of SEO tactics, get acquainted with Google Penguin. This revolutionary protocol rules the laws of Web traffic alongside the plagiarism detection skills of Copyscape.

Always Stay Original

Resist the urge to copy others no matter what circumstances arise. This temptation could be your site’s whole undoing. Lifting from other sources will only invite legal recourse, so make sure you own the rights to all of your SEO material!

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