Today, marketing is no longer limited to sending ads in the mail or asking potential consumers to sign up for a local mailing list. Instead, with the use of Internet marketing it has never been easier to reach any audience or demographic, whether you are promoting a local boutique or launching an online eCommerce store. Understanding Internet marketing and what it can do for you and your brand is a way to take any business or company to the next level of success.

What is Internet Marketing?

Internet or online marketing involves any form of advertising in the online world. Internet marketing can range from simple text and banner advertisements to integrated “native” advertisements, where viewers are a bit less aware of the advertisements right in front of them.

Methods of Internet Marketing

There are plenty of ways to get started with Internet marketing, whether you choose to go through a third-party service to begin or if you are more interested in direct sales. Direct sales in advertising, while more lucrative, often require a portfolio with set numbers and an already-established user group before getting the earnings you are seeking.

Why Tracking Internet Advertising Campaigns Matters

Whenever you launch a new Internet campaign online to market to a specific group, tracking results and statistics is imperative. Knowing whether or not the mediums you are using, visual graphics and even the wording or placement of ads is necessary to create even better ads the next time you launch a campaign. Keeping an eye on individual ads and how they perform based on where they are shown on the web is another way to gain insight into the type of websites you should target in the future. The more familiar you become with the responses you get from your users, the easier it is to create successful working Internet marketing campaigns.

How to Advertise

Before you can begin implementing online advertising campaigns, it’s essential to get to know as much as possible about your audience and demographic. The more you know about the individuals you want to appeal to, the more likely you are to have success whenever you choose to launch an online marketing campaign.

You can also choose to work with other companies and affiliate blogs to swap text links and banners, especially if you are new to Internet marketing and you are simply looking to make a name for yourself. Once you have established a name for your brand and you have numbers and visitors to back up your website’s traffic, you can then begin selling advertisements directly to brands that are relevant to your own.

Why Social Media Matters

Using social media today within Internet marketing is essential. Most social media communities are free to use for both individuals as well as entrepreneurs. Some of the most popular networking sites and communities for social networking also incorporate their own ad stat tracker, making it even easier to view the effectiveness of any advertisements or sponsored posts you pay for using social media with your Internet marketing campaign in place.


Social media marketing, also known as SSM, is just as important as creating newsletters and updating an official website you have with new products and services. The more actively engaged you become with all of your social media accounts, the easier it is to keep those who follow you interested and engaged themselves. Sharing secret discount codes, coupons and giveaways for those on social media who follow you is another method of gaining traction and interest in your brand altogether.

Marketing on social media should be done at least once a day but no less than once a week, especially if you do not want to “spam” your users or lose any followers you already have. Whenever you are marketing using social media, be sure to implement hashtags.

What Are Hashtags?

Hashtags are tags that help other users online to find similar content, keywords and phrases. Using hashtags on sites such as Facebook and Twitter can help to quickly ramp up the number of followers and genuinely interested individuals you have regarding your brand and the products, services or content you have to offer. Using hashtags is not only a way to gain more tracking within online marketing, but it is also a way to connect with other business owners and entrepreneurs who are working in similar markets and industries as you.

Content Creation and Why it is Still King

Although having a business that sells high-quality products and services is a great way to get started with a new company, Internet marketing still requires content, and plenty of it. Content is still considered the king of the web as it allows users to find your website with organic SEO on search engines such as Google, Yahoo! and Bing.

The more optimized your website is with SEO, or search engine optimization, the more likely it is for a user to stumble upon your website without a direct link or referral from another website. Generating content that is not simply re-hashed and old news is another way to capture the attention of new users and potential customers of the future.

If you a unsure of the type of content to create for your business, use keyword search tools and programs to compare some of the highest-searched phrases within your market and for your demographic. The more you understand about the needs of your users, the easier it is becomes to deliver the types of products and services that are in demand, helping to beat out competition while making a more professional name for yourself and brand in business.

Having a thorough understanding of what Internet marketing is, why social media is important and why content is still king is the first step to success in the online world. Whether you are promoting local services to those in your community or if you have big dreams of launching an international eCommerce store, familiarizing yourself with online marketing, social media and content creation is a must.